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Three Rules of Thumb When You’re Choosing a Domain Name

Three Rules of Thumb When You’re Choosing a Domain Name

by Diane Armitage | Sep 3, 2018 | Working On Your Business

  The domain name that sits on your web site is definitely an important one. These days, though, it can be frustrating to find and choose a domain name. If you’re murking around in Network Solutions or GoDaddy to try to find a decent domain name, don’t call it...
When You Wonder If You’re On the Right Track

When You Wonder If You’re On the Right Track

by Diane Armitage | Jun 30, 2018 | Mindset & Motivation, Working On Your Business

  These last few weeks, I’ve noticed that many of my clients are in a slump. They started the year bright-eyed and bushy-tailed with their goals and dreams … they began deliberately taking action in the direction of their dreams … they’ve...
One Client’s Approach to Team Goal Achieving

One Client’s Approach to Team Goal Achieving

by Diane Armitage | Apr 28, 2018 | Working On Your Business

I have a great client, Joe, who is part owner and Director of Operations of two fine-dining restaurants in Las Vegas. I mean … REALLY fine dining. A few years ago when he first invited me out to get to know the operation, I arrived with the mistaken impression that...
Here’s Your Chance To Get Your Big 2017 Goal Back on Track

Here’s Your Chance To Get Your Big 2017 Goal Back on Track

by Diane Armitage | Jun 20, 2017 | Working On Your Business

My spin song this morning was about YOUR big goal. Weird, huh?     This morning, I was doing my own “indy spin class,” and my ipod Shuffle rotated in one of my favorite songs, “I’ve Got You Under My Skin.” You know … this one. Now, I figure Frank Sinatra was probably...
Concierge Party Promotion

Concierge Party Promotion

by Diane Armitage | Sep 30, 2016 | Latest News, Working On Your Business

If you’ve got a restaurant, you need a concierge plan. No other way around it. After coming on board last month with Skyloft Restaurant in Laguna Beach, we began making plans for a concierge and writers’ event. With new Chef Arthur Ortiz in play, it was...
The Biggest Forgotten Factor When People Start A Coaching Program

The Biggest Forgotten Factor When People Start A Coaching Program

by Diane Armitage | Jul 12, 2016 | Working On Your Business

Lately, I’ve been consulting with a number of clients who want to start a coaching program. Here’s the biggest flaw I’m finding (almost consistently) in their thinking . . . They’re not thinking big enough. They’re thinking of coaching 8 people a month or 20 people a...
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Armitage, Inc. is a full-service content, marketing and digital agency since 1995. For 23 years, we’ve been tenaciously and precociously helping global clients get the unique attention, respect and rabid buying audience they deserve.

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