by Diane Armitage | Nov 11, 2016 | Working On Your Business
I was just beginning to write a new marketing entry for you, and my “pet” Osprey swooped in to say hello. About three years ago, a ginormous Osprey came to roost up here next to my deck. (The photo is actually him, live and in color.) He’s amazing to...
by Diane Armitage | Sep 30, 2016 | Latest News, Working On Your Business
If you’ve got a restaurant, you need a concierge plan. No other way around it. After coming on board last month with Skyloft Restaurant in Laguna Beach, we began making plans for a concierge and writers’ event. With new Chef Arthur Ortiz in play, it was...
by Diane Armitage | Sep 6, 2016 | Working On Your Business
This week has been a busy one with lots of frustrated folks coming to me for marketing strategy consulting calls. I let people vent for about 10 minutes (it’s part of the process, I’m finding), and then we get down to the business of my marketing...
by Diane Armitage | Jul 12, 2016 | Working On Your Business
Lately, I’ve been consulting with a number of clients who want to start a coaching program. Here’s the biggest flaw I’m finding (almost consistently) in their thinking . . . They’re not thinking big enough. They’re thinking of coaching 8 people a month or 20 people a...
by Diane Armitage | Jun 30, 2016 | Mindset & Motivation, Working On Your Business
Lately, I’ve had a lot of web site owners coming to me with (surprise) worries and fears and flat-out complaints about the changing scenery out there. In many cases, they built a site for a specific audience or industry and now that whole “specific” is changing up,...
by Diane Armitage | Jun 12, 2016 | Marketing Ideas To Go "BOOM!", Working On Your Business
This morning in my mastermind group, we talked about calendaring new teleseminars, webinars and group class startups. And, though I’m all for rolling your little company forward at ALL times of the year (Never Give Up! Never Surrender!), I WILL say that, after...
