by Diane Armitage | Sep 11, 2018 | Working On Your Business
Many clients come to Armitage, Inc. asking for “a logo.” While logos are very important, they are just one part of what we call the larger, wider scope of Brand Identity. In other words, who are you REALLY? What core products and services are you offering?...
by Diane Armitage | Jun 7, 2015 | Working On Your Business
Establishing Brand Identity for our clients is somehow easier to explain than “Brand Congruency.” Brand identity is a process that involves much more than just creating a logo yet, still, it is a foundational exercise that seems easier to grasp. (See more...
by Diane Armitage | Jun 5, 2014 | Working On Your Business
One of our Armitage, Inc. clients is a high-level Michelin starred restaurant that sits at the top of a large hotel resort. They are an absolute gourmet foodie’s haven, and a delight to work with as they’re constantly innovating and moving forward. Unlike...
by Diane Armitage | Oct 26, 2013 | Marketing Ideas To Go "BOOM!"
At Armitage, Inc, we’re helping many clients establish their brand identity or enhance what they already have in play. As you’ve seen me comment (heavily) before, your Brand Identity is a much larger picture than just a logo or a business card. Ultimately,...
by Diane Armitage | Aug 18, 2013 | Fast Fixes For Lame Websites
Welcome back to my short series on “Giving New Life to an Old Website: How to Build a Website.” Over the next few weeks, I’m taking you through quick facts to revamp or build your own website with one of our newest clients, Laguna Coffee, as our case...
