by Diane Armitage | Feb 25, 2015 | Marketing Ideas To Go "BOOM!", Mindset & Motivation
First some background on today’s theme: This last Sunday, I barreled my 70 miles or so up the 405 to Rev. Michael Beckwith’s church, Agape. I’ve gotten to know and do some work with Michael Beckwith through my work with Bob Proctor, and what a...
by Diane Armitage | Aug 6, 2011 | Working On Your Business
About a week ago, I decided it was time for a sabbatical – a WORK sabbatical. Granted, I had a few family matters to attend to as well, but I decided it was high time to spend as much as 12 full days as possible working ON business. This is a luxury I...
by | Jan 26, 2011 | Working On Your Business
There are all kinds of companies with slogans and logos, but there are very few that rise above by creating and marketing their USP – a Unique Selling Proposition. Your USP is not a feature about your product or service (i.e. Built Tough, Two Mints in One, #1 in...