by Diane Armitage | Jan 4, 2019 | Working On Your Business
Yesterday in one of my business planning consulting calls, I had a group in Toronto that actually impressed me with their ability to think SMALL! They understand niche marketing. I’ve signed a non disclosure (NDA) with them, so can’t talk about their...
by Diane Armitage | Oct 30, 2018 | Mindset & Motivation, Working On Your Business
Lately, I’ve had a lot of web site owners coming to me with (surprise) worries and fears and flat-out complaints about the changing scenery out there. In many cases, they built a site for a specific audience or industry and now that whole “specific” is changing up,...
by | Jan 26, 2011 | Working On Your Business
There are all kinds of companies with slogans and logos, but there are very few that rise above by creating and marketing their USP – a Unique Selling Proposition. Your USP is not a feature about your product or service (i.e. Built Tough, Two Mints in One, #1 in...
by | Nov 16, 2010 | Marketing Ideas To Go "BOOM!"
If you’re like most of my clients in the crazy, zany month of October, you’re pulling double duty right about now. First, there’s the end of year looming. So, ’round about October you commit to making that lung-bursting, legs-burning push through the 4th quarter to...