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MOST of the tactics I write about to my subscribers you’re not going to find anywhere but in my Guerilla Tactics. (Hey, they deserve something special for their loyalty and interest, don’t you think?) This one proved so popular with so many comments and feedback that I had to add it to the blog . . . enjoy!

One of my great buddies (and acupuncture king) is opening his own Brazilian Jiu-Jitsu studio and asked me to take a quick look at his BJJ site. While it was certainly impressive, it was making a couple major mistakes that I commonly see. When you improve on these mistakes, you’ll see your site rise much more quickly in the search engines. And it’s EASY!

When search engines (like Google, Yahoo) send their trusty robots out to check out your site and grab information about you, remember that these robots are always in a hurry and they’re not very smart. They read from the top of your site down, and they’re looking for real text that explains who you are, what you do, and where or how you serve the world. If they don’t find text/content while perusing down from the top, they’ll shrug, call it a day, and buzz back to the mother ship, and tell her they have no idea what you do.

This is bad.

You have to make it REALLY easy for them so that they can tell the world and, subsequently, make it really easy for the people searching for you. Here are two quick rules to follow:

1. Keep your banner/flag at the top (where your logo is) as narrow as possible. And, always always put your USP (Unique Selling Proposition) in REAL text (not graphic text) next to or right under your logo. In my buddy’s case, I did some quick keyword research and wrote: Optimus Brazilian-Jiu-Jitsu is your Orange County source for mixed martial arts (MMA) and jiu jitsu (BJJ) in Laguna Beach, Mission Viejo, Dana Point, Laguna Niguel and Aliso Viejo.

2. Then, if you have any pictures, graphics, slide shows, whatever, make sure you have real text (not graphic text) about what you do and how you do it right up there NEXT to those pix/graphics so that the robots don’t have to buzz all the way down your page to try to find anything about you. In my friend’s case, he had a great Jiu-Jitsu photo on the home page AND it was on every page inside, too. I had him make the photo smaller on the home page, and completely removed it from all the inside pages so that we could bump the all-important content/text up near the top of the page.

We did this two days ago. This morning, it’s already made a huge difference in how his site is rising in Google’s rankings.

The robots are pleased. They’ve now logged EACH page of his site because they were able to easily grab a descriptive sentence from the TOP of each of those pages. As a result,  EACH of those pages are rising in Google instead of just one page, the home page. This gives him that many more opportunities to be found when people type in any assortment of search terms to find someone like him.

OK, OK, I know it can be a bit confusing, but – oh man – these little changes can make such a huge difference. If you’d like, send me a link to your web site and I’ll take 3 minutes to tell you what to tweak on your home page (for starters).