This week, we launched a multi-tiered holiday campaign for Visit Dana Point, the Visitor’s Bureau, to increase visibility and potentially increase last-minute holiday bookings at the four resorts. The campaign includes an extensive Google AdWords campaign, Facebook and Instagram campaigns, print, banners, online ads in online newspapers, third-party placement (Trip Advisor, etc.) as well as radio stations and Pandora. In the campaign, we’ve launched seven primary sub-messages, with numerous ads and landing pages for each. We’ve already seen more than 800 incoming prospects to the landing pages, so we’re off to a great start!
Multi-Tiered Holiday Campaign
by Diane Armitage | Nov 25, 2018 | Latest News, Marketing Ideas To Go "BOOM!" | 0 comments