by Diane Armitage | Oct 2, 2016 | Marketing Ideas To Go "BOOM!"
I was recently writing to my followers about the power of the D.R.I.P. campaign – what I call Direct Response Intermittent Programs. Back in 1990, a RE/MAX Broker Owner was the first to use the word “drip campaigns” with me, and I’ve used the...
by Diane Armitage | Sep 30, 2016 | Latest News, Working On Your Business
If you’ve got a restaurant, you need a concierge plan. No other way around it. After coming on board last month with Skyloft Restaurant in Laguna Beach, we began making plans for a concierge and writers’ event. With new Chef Arthur Ortiz in play, it was...
by Diane Armitage | Aug 18, 2016 | Latest News
Knowing how important locals are to the restaurant scene here in Laguna Beach, we worked with Chef Arthur Ortiz to create and promote a “Secret Menu” that debuts the day after Labor Day (when the locals are left to their own town again). We’re...
by Diane Armitage | Aug 15, 2016 | Marketing Ideas To Go "BOOM!"
After all the years we’ve been creating web sites and ongoing marketing strategy for clients, we find that most “start-up” folks to the web don’t have a strong or big list of emails of existing prospects and/or buyers. You don’t want to...
by Diane Armitage | Jul 12, 2016 | Working On Your Business
Lately, I’ve been consulting with a number of clients who want to start a coaching program. Here’s the biggest flaw I’m finding (almost consistently) in their thinking . . . They’re not thinking big enough. They’re thinking of coaching 8 people a month or 20 people a...