Website Marketing & Design - Online Business Marketing, SEO and PPC Design & Management
  • About
  • Consulting
  • Services
    • Branding and Positioning
    • Writing Content
    • Creating Websites
    • Print and E-Mail
    • PR and Events
    • Social Media
    • Photo and Video
    • On-Page SEO
    • Off-Page SEO
    • For Authors
  • Bob Proctor Fans
    • Unlock Your Business Genius
    • Science of Getting Rich Study Group
  • Industries
  • Success!
  • Blog
  • Get a Quote
Select Page

Brand Identity – A Before and After Peek

by Diane Armitage | Sep 11, 2018 | Working On Your Business | 0 comments

brand-identity-armitage-inc

Brand Identity Help from Armitage, Inc.

Many clients come to Armitage, Inc. asking for “a logo.”

While logos are very important, they are just one part of what we call the larger, wider scope of Brand Identity. In other words, who are you REALLY?

  • What core products and services are you offering?
  • What is your value proposition? Why are customers buying from you?
  • What is your tag line your elevator speech and your U.S.P. (Unique Selling Proposition)?
  • What do you do better than your competitors, and what do your competitors have as a current advantage?
  • What is your brand personality?
  • In which avenues do you sell now, and where do you see those avenues expanding?

This is all Brand Identity. When we take our clients through the Brand Identity process, it’s an engaging and thoughtful exercise that results in far more than a logo … it is your story.

Initially, we deliver a 7-page Brand Overview document to our clients for their review. Then, we get on the phone with the client to walk through these questions. For entrepreneurs and small to mid-size businesses (under $6 million) this is usually an hour-long process. We might participate in a few back-and-forth revisions, but The Brand Identity document that emerges is a wonderfully, concise and focused document.

For the client, this Brand Identity helps in every aspect of the prospecting and selling process. For us here at Armitage, Inc., the Brand Identity helps us

  • Create the tag lines, elevator speeches and Unique Selling Proposition for the client,
  • Write all foundational content for the website,
  • Participate in initial keyword research for SEO of the client’s website,
  • Design social media and advertising campaigns that are just as focused and targeted,
  • And, yes, create a logo.

I’m attaching a recent result of just the logo portion of the Brand Identity process with a current client …

Here’s the “BEFORE” – this is what the client came to us with.

WebAuctioneers - old logo

And here’s the “AFTER” logo we designed after the Brand Identity process was completed.

WebAuctioneers.net logo

 

What a difference in just the logo alone! Over the next few weeks, you will see us morph this client’s world as we continue to rely on the Brand Identity document to create a viable, thriving business for her.

As a V.I.P. subscriber to Armitage, Inc., you’re welcome to ask us for a copy of our Brand Identity document. Just email me directly at Diane@Armitageinc.com and I’ll send it over to you for your review.

 

 

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Don’t Miss a Thing

Innovations & Implementation Strategies For Your Business Success

    Your Name (required)

    Your Email (required)

    Categories

    • Fast Fixes For Lame Websites
    • Latest News
    • Marketing Ideas To Go "BOOM!"
    • Mindset & Motivation
    • Social Media Marketing
    • Working On Your Business

    Recent Posts

    • Want to succeed on the Internet? Think SMALL.
    • What My Pet Osprey Teaches Me About Business
    • Where Does Website Design Begin at Armitage, Inc? On My Living Room Floor
    • Did You Forget What You Specialized In?
    • Multi-Tiered Holiday Campaign

    Archives

    Menu

    • Solutions
    • Industries
    • About Us
    • Services

    Blog Categories

    • Fast Fixes For Lame Websites
    • Latest News
    • Marketing Ideas To Go "BOOM!"
    • Mindset & Motivation
    • Social Media Marketing
    • Working On Your Business

    Armitage, Inc

    Armitage, Inc. is a full-service content, marketing and digital agency since 1995. For 24 years, we’ve been tenaciously and precociously helping global clients get the unique attention, respect and rabid buying audience they deserve.

    Photo credits: LagunaBeachBest.com, Isaac Brekken, Wendy Saewert *
    • Facebook
    • Twitter
    • Google
    • RSS

    X