After re-creating the brand identity, logo packages and entire website for RIBUS two months ago, it was time to expand into complementary materials, including their new expo booth skin for spring and summer shows. Again, it’s all about going back to your Brand Identity document, which sets every aspect of your marketing into play. With this booth skin, we capitalized on their Unique Selling Propositions, namely their industry leadership in rice alternatives that replace all those synthetic ingredients. Secondarily, their product enhances food and supplement product functionality. With the graphics, we were able yo demonstrate the number of industries they work within.