Joint ventures can be the most lucrative income producing opportunities in your world. It doesn’t matter who you are, how long you’ve been in business, or what sort of widget you sell – there’s a strategic, wonderful joint venture out there just waiting for you to connect the dots.

We recently approached and negotiated a never-done-before deal that … well, really surprised me in that no one had approached them before. A giant, 2-day blues festival lands just 5 miles from the doorstep of one of our restaurants, a live music restaurant client (Mozambique) that promotes and provides live blues and jazz every week and every month throughout the entire year.

The key was simply finding a connection even above and beyond our combined love of blues music. This was a simple drill-down discovery process in finding out what the founder of this blues festival really wants.

As it turns out, he’s just launching a Foundation with a focus on cultural and historical education and financial support of rising blues artists around the world. And, as it turns out, our client – who has supported regional and national musicians in like manner – loves the idea. In a matter of minutes, we were able to negotiate a “Pre-Festival Party.” Their billed giants come to our stage. Our cover proceeds from the evening go toward the launch of the Foundation.

It’s going to be a fabulous party. And it supports a magnificent cause. Joint ventures: Win, baby, win. See the ad page here