by Diane Armitage | Jan 4, 2019 | Working On Your Business
Yesterday in one of my business planning consulting calls, I had a group in Toronto that actually impressed me with their ability to think SMALL! They understand niche marketing. I’ve signed a non disclosure (NDA) with them, so can’t talk about their...
by Diane Armitage | Jan 1, 2019 | Working On Your Business
I was just beginning to write a new marketing entry for you, and my “pet” Osprey swooped in to say hello. About three years ago, a ginormous Osprey came to roost up here next to my deck. (The photo is actually him, live and in color.) He’s amazing to...
by Diane Armitage | Dec 18, 2018 | Fast Fixes For Lame Websites
I know, I know – you think because of the size of our operation, we probably have some kind of CAD/CAM web site design and implementation process in place that equals something like Tony Stark’s suspended graphics in his Iron Man workshop. Actually,...
by Diane Armitage | Dec 9, 2018 | Marketing Ideas To Go "BOOM!"
These last couple of weeks, I’ve run into a growing number of clients and prospects with long faces and permanent worry creases around their eyebrows. NOT the sort of attitude that’s going to bring new business in the door, that’s for sure. Remember...
by Diane Armitage | Nov 25, 2018 | Latest News, Marketing Ideas To Go "BOOM!"
This week, we launched a multi-tiered holiday campaign for Visit Dana Point, the Visitor’s Bureau, to increase visibility and potentially increase last-minute holiday bookings at the four resorts. The campaign includes an extensive Google AdWords campaign,...
by Diane Armitage | Nov 8, 2018 | Mindset & Motivation, Working On Your Business
If you’re familiar with Think & Grow Rich, you know that Napoleon Hill can do no wrong in leading us down the path of greater success (and joy in the process). In his 7th chapter on Organized Planning, he offers a question “inventory” that he...
by Diane Armitage | Oct 30, 2018 | Mindset & Motivation, Working On Your Business
Lately, I’ve had a lot of web site owners coming to me with (surprise) worries and fears and flat-out complaints about the changing scenery out there. In many cases, they built a site for a specific audience or industry and now that whole “specific” is changing up,...
by Diane Armitage | Oct 6, 2018 | Working On Your Business
This week has been a busy one with lots of frustrated folks coming to me for marketing strategy consulting calls. I let people vent for about 10 minutes (it’s part of the process, I’m finding), and then we get down to the business of my marketing...
by Diane Armitage | Sep 11, 2018 | Working On Your Business
Many clients come to Armitage, Inc. asking for “a logo.” While logos are very important, they are just one part of what we call the larger, wider scope of Brand Identity. In other words, who are you REALLY? What core products and services are you offering?...
by Diane Armitage | Sep 3, 2018 | Working On Your Business
The domain name that sits on your web site is definitely an important one. These days, though, it can be frustrating to find and choose a domain name. If you’re murking around in Network Solutions or GoDaddy to try to find a decent domain name, don’t call it...