by Diane Armitage | Mar 31, 2017 | Marketing Ideas To Go "BOOM!"
Yes, we understand the joy and wonder of impromptu photography for social media streams. Our teams snaps and posts hundreds of photos in behalf of our clients. You simply cannot, however, rely on casual shots to tell the rest of the story. You’ve devoted your...
by Diane Armitage | Feb 16, 2017 | Fast Fixes For Lame Websites
This weekend, I set out to review another 11 sites that had asked for my “Six Quick Fixes” web site review. These sites are all sizes, all industries, and all levels of good, bad and ugly. So, want to know what the biggest, most consistent mistake is? Lack...
by Diane Armitage | Nov 18, 2016 | Latest News
Oh, I do love photo shoots. Scenes from the coming soon restaurant opening in January, Andre’s Bistro & Bar in Las Vegas.
by Diane Armitage | Nov 9, 2016 | Latest News
As they say, with every door that closes, another door opens. Andre’s, my longtime client in Las Vegas, chose to move away from its Michelin-starred traditional French cuisine … after 35 years of phenomenal success … and move in a new direction with a more...
by Diane Armitage | Oct 18, 2016 | Latest News
Oh, Alizé. How do you make photo shoots so danged easy?
by Diane Armitage | Oct 2, 2016 | Marketing Ideas To Go "BOOM!"
I was recently writing to my followers about the power of the D.R.I.P. campaign – what I call Direct Response Intermittent Programs. Back in 1990, a RE/MAX Broker Owner was the first to use the word “drip campaigns” with me, and I’ve used the...
by Diane Armitage | Sep 30, 2016 | Latest News, Working On Your Business
If you’ve got a restaurant, you need a concierge plan. No other way around it. After coming on board last month with Skyloft Restaurant in Laguna Beach, we began making plans for a concierge and writers’ event. With new Chef Arthur Ortiz in play, it was...
by Diane Armitage | Aug 18, 2016 | Latest News
Knowing how important locals are to the restaurant scene here in Laguna Beach, we worked with Chef Arthur Ortiz to create and promote a “Secret Menu” that debuts the day after Labor Day (when the locals are left to their own town again). We’re...
by Diane Armitage | Aug 15, 2016 | Marketing Ideas To Go "BOOM!"
After all the years we’ve been creating web sites and ongoing marketing strategy for clients, we find that most “start-up” folks to the web don’t have a strong or big list of emails of existing prospects and/or buyers. You don’t want to...
by Diane Armitage | Jul 12, 2016 | Working On Your Business
Lately, I’ve been consulting with a number of clients who want to start a coaching program. Here’s the biggest flaw I’m finding (almost consistently) in their thinking . . . They’re not thinking big enough. They’re thinking of coaching 8 people a month or 20 people a...