by Diane Armitage | Oct 26, 2013 | Marketing Ideas To Go "BOOM!"
At Armitage, Inc, we’re helping many clients establish their brand identity or enhance what they already have in play. As you’ve seen me comment (heavily) before, your Brand Identity is a much larger picture than just a logo or a business card. Ultimately,...
by Diane Armitage | Oct 24, 2013 | Fast Fixes For Lame Websites
A few weeks ago, we took our client – LagunaCoffeeCo.com – live with a brand new site. If you’ll remember, this was their “BEFORE” picture: And this is what their new Armitage-inspired site looks like now: It’s vital to imbed initial marketing...
by Diane Armitage | Oct 11, 2013 | Marketing Ideas To Go "BOOM!"
Even with all the addiction to “socializing” out there, consistent e-mail marketing is still the most productive means of converting existing readers to buyers, and generating new leads of interest. Statistics from the National DMA tell us that, even with...
by Diane Armitage | Sep 16, 2013 | Marketing Ideas To Go "BOOM!"
When it comes to Internet marketing these days, we find that many businesses coming to ArmitageInc.com are putting the cart before the horse. With every intent to create successful marketing for their businesses, they’re often excited about the ruckus of “social...
by Diane Armitage | Sep 16, 2013 | Marketing Ideas To Go "BOOM!"
These days, it seems that it’s easy to publish a book, especially by yourself. The Internet makes it look easy and, of course, you get to KEEP most of the income you make instead of allowing a publisher to keep the vast portion of each book’s sale. Problem...
by Diane Armitage | Aug 18, 2013 | Fast Fixes For Lame Websites
Welcome back to my short series on “Giving New Life to an Old Website: How to Build a Website.” Over the next few weeks, I’m taking you through quick facts to revamp or build your own website with one of our newest clients, Laguna Coffee, as our case...
by Diane Armitage | Aug 14, 2013 | Mindset & Motivation
From the time I started writing for Dave Liniger, the founder of RE/MAX in 1989, I’ve been helping authors write books, edit books and FINISH books. When I began my own agency in 1995, I collected a great team to help me with a great number of clients, from Mark...
by Diane Armitage | Jul 8, 2013 | Mindset & Motivation
I admit it: I’ve spent countless hours in front of the television these last two weeks watching Wimbledon unfold. It has been a most amazing show of favorites falling and unknowns vanquishing. In one of my favorite stories, a relative unknown 22-year old, Jerzy...
by Diane Armitage | Jun 2, 2013 | Working On Your Business
It’s June 2nd. That’s right. Six months gone since you made new business goals and “To Do” lists to take your business in a more successful and rewarding direction. So … how is that looking now? Just in case it’s not looking as rosy or...
by Diane Armitage | Apr 17, 2013 | Mindset & Motivation
About two months ago, I wrote about the exit of 2012’s Year of the Dragon per the ancient Chinese calendar, and the entry of 2013’s Year of the Snake. The original entry about the year of the Snake is here Now, no matter how anyone tries to dress it up,...
