Tell Them What You REALLY Do! Your U.S.P.

There are all kinds of companies with slogans and logos, but there are very few that rise above by creating and marketing their USP – a Unique Selling Proposition. Your USP is not a feature about your product or service (i.e. Built Tough, Two Mints in One, #1 in...

2011: Your Golden Year of Opportunity

If your 2010 was anything like mine, it probably held a few surprises – and not all of them good. You might have seen a few doors close (or slam) and a few “birds in the hand” fly the coop. But, that doesn’t mean the opportunities are going...

Get your under-utilized resources working

Yesterday, I came up with a plan for one of my clients that takes just one service he provides from its current $18,000 gross a month to more than $121,500 gross in 60 days. This wasn’t rocket science. He simply and offhandedly commented on this particular service,...

Don’t know what to put on your site?

For those of you who pile the equivalent of a Texas landfill onto your website, this BLOG entry is not for you. I have plenty of ideas for you to help you make it easier for your prospect, but you’ll have to stand in line. Today, I’m addressing the folks...