by Diane Armitage | Aug 30, 2018 | Marketing Ideas To Go "BOOM!"
One of our restaurant clients here in Laguna Beach (Skyloft) has a very popular Roof Deck. It’s so popular, in fact, that most patrons will march up the restaurant’s entry stairs and, without looking left or right, proceed straight through the bar to the...
by Diane Armitage | Aug 12, 2018 | Fast Fixes For Lame Websites
These last few weeks, we moved to a new site build for an entity offering certification in the executive security protection field. First things first -Determine the keywords that will serve as the foundational base to everything you’re going to build. Keywords...
by Diane Armitage | Aug 1, 2018 | Mindset & Motivation
As something of a “side” business . . . (have you ever discovered that no business ever stays a “side”?) . . . I’ve been coaching a few clients along in business development. This, of course, is primarily and foundationally about how...
by Diane Armitage | Jul 13, 2018 | Fast Fixes For Lame Websites
Over the next few weeks, I’m treating you to an insider’s view of how we breathe new life into old, stale websites. We’re not just going to perform the operation in front of you, we’re going to offer a number of tips on how to build a website,...
by Diane Armitage | Jun 30, 2018 | Mindset & Motivation, Working On Your Business
These last few weeks, I’ve noticed that many of my clients are in a slump. They started the year bright-eyed and bushy-tailed with their goals and dreams … they began deliberately taking action in the direction of their dreams … they’ve...
by Diane Armitage | Jun 5, 2018 | Latest News, Marketing Ideas To Go "BOOM!"
Weeks after the hugely successful concierge party at Skyloft, its older sister – Mozambique Steakhouse – did the same. This time, Armitage, Inc., decided to focus on our newest “jewel,” the Durban Room, Laguna Beach’s first speakeasy. Now,...
by Diane Armitage | May 20, 2018 | Marketing Ideas To Go "BOOM!"
Joint ventures can be the most lucrative income producing opportunities in your world. It doesn’t matter who you are, how long you’ve been in business, or what sort of widget you sell – there’s a strategic, wonderful joint venture out there...
by Diane Armitage | Apr 28, 2018 | Working On Your Business
I have a great client, Joe, who is part owner and Director of Operations of two fine-dining restaurants in Las Vegas. I mean … REALLY fine dining. A few years ago when he first invited me out to get to know the operation, I arrived with the mistaken impression that...
by Diane Armitage | Apr 18, 2018 | Mindset & Motivation
When I was first wrapping my head around the creating of … saying of … and repeated writing of affirmations, one of my clients (who happens to be an expert in this kind of thing) offered me a valuable hint: You’ve got to live the WHOLE vision of what that...
by Diane Armitage | Jun 20, 2017 | Working On Your Business
My spin song this morning was about YOUR big goal. Weird, huh? This morning, I was doing my own “indy spin class,” and my ipod Shuffle rotated in one of my favorite songs, “I’ve Got You Under My Skin.” You know … this one. Now, I figure Frank Sinatra was probably...